10 Random things you dont know about Google Ad Business
Adapted via 20 Things You Don't Know About Google
1. Adwords accounts for 99% Google's annual revenue.
2. In 2008, 80% of 80,000 typo-squatting domains in the US alone were funded through Adsense.
3. Google's advertising revenue in 2008 was $21 billion
4. 1.35% of the US' Adwords advertisers make up 80% of Google US ad revenue
5. In 2009 Google began showing ads based on their previous online activities. User patterns are segmented in 20 categories and roughly 600 subcategories
6. Adwords as we know it used to be called Adwords Select. The top banner position was sold old school style through a program call Adwords Premium.
7. The first Adwords Select ad was in 2000 for live mail-order lobsters.
8. Google's query forecasting models are founded in their efforts to understand and predict Adwords pricing and click patterns
9. Google's pricing mechanism where the winner pays the runner up's price was devised to prevent super-inflated bid prices but the second-price auctions resulted in higher prices for Google right away
10. I am still waiting for my first adsense payment check.
